Today’s most popular keynote was from Jesse James Garrett: “Delivering Rich Experiences”. Garrett, known for his naming essay about the Ajax technology, is an evangelist for simple & smart products. In the picture he’s just talking about the mannerism, that people get a familial connection to good products (“I can’t live without my new [car/phone/ipod/…]”). And products become a treatment like real persons too (“Don’t make the elevator angry, he might stop”)
I think the world still needs more products with “personality”.