LEGO & the long tail

On Chris Andersons Blog he’s reporting about a new tool “LEGO Factory“. It is the company’s service that allows you to design your own models and have the parts sent to you in a cool Lego kit-style box.

I think that that is an idea just with zeitgeist. Allowing people to get exactly what they want, not paying for unnecessary pieces. And it’s targeting the creativity of people as well as their ambitions for individuality.

However, as C. anderson reports, that example is still suffering from too difficult to use software, even the LEGO Digital designer. You have to download and install software first, then to figure out how it works, then upload again and take the order. For my feeling far too much steps, far to difficult.

But I’m shure they will improve that constantly. At least that long tail service makes the difference to competition offers.


LEGO Digital Designer

Originally uploaded to flickr by Phil Sherry.

3 Responses to LEGO & the long tail

  1. ReneMT says:

    This is – by the way – a good explanation to what “long tail” means, if I understood your remarks on this correctly last time😉

    In my eyes the philosophy behind this LEGO thing is – aside from zeitgeist – one of the huge incitements of commerce: customization (or individuality). The concept is assignable to many other scenarios, too – like the incredible Spreadshirt (which is opening the first “Offline-Shop” now).

  2. iqupi says:

    You got the point.😉 For further researh to the “Long Tail” topic check out my del icio links on this Blog (right side down)

  3. Thomas says:

    This is a 3D database modeler – the tiny blue man in the middle of the picture is building his dataware-house!!😉

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