LEGO & the long tail

July 4, 2006

On Chris Andersons Blog he’s reporting about a new tool “LEGO Factory“. It is the company’s service that allows you to design your own models and have the parts sent to you in a cool Lego kit-style box.

I think that that is an idea just with zeitgeist. Allowing people to get exactly what they want, not paying for unnecessary pieces. And it’s targeting the creativity of people as well as their ambitions for individuality.

However, as C. anderson reports, that example is still suffering from too difficult to use software, even the LEGO Digital designer. You have to download and install software first, then to figure out how it works, then upload again and take the order. For my feeling far too much steps, far to difficult.

But I’m shure they will improve that constantly. At least that long tail service makes the difference to competition offers.


LEGO Digital Designer

Originally uploaded to flickr by Phil Sherry.