What’s the iqupi thing?

Well, to be honest, there is no real sense behind it. It’s just a tough nut to crack nowadays to create a new company name. I read at Guy Kawasaki’s Blog his famous article „the name game“

According that he says :

“Begin with letters early in the alphabet“
Well, iqupi has the 9. letter, not bad to be within the first ten. The main reason is to appear on top of any kind of listings.

„Avoid names starting with X and Z“
 :mrgreen: he believes that they are the bad companies. I dont’t believe that myself. But who can be sure? I’m on the good side with iqupi. 😉

„Embody verb potential“
What he means is: take short words to make it possible to use them as verbs. Example: I’m googeling. So iqupi is short. I’m iqupiing ? We will see. Perhaps it works out.

„Sound different“
Guess what: Do we sound like „Claris. Clarin. Claria. Clarium. Clarins. Clarinex“-companies? That’s what we are most of all: sound different! 10 points to iqupi!

„Embody logic“
Ok, let's try: "iqupi" = „It Qualifies U Powering Ideas“. Well, not exactly that what Mr. Kawasaki was trying to tell us. But who’s perfect? At least we done well with the other points.

„Avoid the trendy“
We definitivly did it. Otherwise I would talk about iqupr, iqooopel or iq.u.pi 😉


Originally uploaded to flickr by shimmertje.

One Response to What’s the iqupi thing?

  1. ReneMT says:

    Got U 🙂

    The name sounds interesting (it reminds me of a name that sounds somehow similar…) – and I’m anxious to the things that will come for you.

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